Effective Personal Branding

will differentiate you from the competition and allow you to build trust with prospective clients and employers. You never get a second chance to make a first impression—make it one that will set you apart, build trust and reflect who you are.

Kaitlin Zhang is the founder and CEO of Oval Branding Ltd.

Kaitlin is an entrepreneur and award-winning speaker based in London, UK. Kaitlin Zhang is the CEO of Oval Branding, podcast host, as well as an award-winning speaker with an O2 Digital Award in 2016 for her personal branding workshops. She is bilingual in English and Mandarin. She speaks on topics such as personal branding, branding & marketing, business in China, tech & blockchain, female leadership, and a minimalistic approach to entrepreneurship. She has been a speaker for the Cabinet Office, Financial Times, NatWest, O2, Tech London Advocates among others.

Kaitlin Zhang

“Packed with guidance on how to shape and present one's brand online.”

Lucy Colback: Editorial Director, Financial Times Women in Business Asia Forum

“Kaitlin's personal branding workshop for the Cabinet Office gave leaders the tools to proactively manage their online reputation so they can maximise their personal impact.”

Robin Misir: Home Office

“I really enjoyed Kaitlin's personality, patience and delivery. Very good.”


“I've learned a lot about personal branding through working with Kaitlin and I'd recommend her workshops as a great way to wrap your head around how to build up with consistency and strategic thinking.”


“Excellent content. Kaitlin is clearly an expert in her field.”


“I can now invest in personal branding because I realise how important it is.”


Course curriculum

    1. Why does personal branding online matter?

    2. 5 Steps to Build Your Personal Brand Online

    3. Course worksheet

    4. My Journey with Personal Branding - Kaitlin Zhang

    5. Personal Branding Case Study: Yoga with Adriene

    6. Case study: Freddie's Flowers

    1. How To Find The Right Name For Your Personal Brand

    2. How to use Google Alerts

    3. How to search your name on Google

    4. What is your personal brands mission and vision

    5. Mission & Vision Case Studies

    6. How To Identify Your Key Message

    7. Case study: Matt D'avella

    8. How to identify your core audience

    9. Personal Branding Quiz

    1. The importance of a great profile photo

    2. Case studies - Photos with Rachel Davies

    3. How To Use Photos to build your brand. Part 1

    4. How To Use Photos to build your brand. Part 2

    5. How To Use Photos to build your brand. Part 3

    6. How To Use Videos To Build Your Brand

    7. Case Study: Amanda Gorman

    1. How to choose your core platform

    2. Top tips for your personal website. Part 1

    3. Top tips for your personal website. Part 2

    4. 3 Personal Website Case Studies

    5. Personal Website Quiz

    6. How To Optimize Your LinkedIn Profile

    7. How To Make Connections On LinkedIn

    8. Example LinkedIn profile

    1. How To Build Your Personal Brand With Social Media

    2. Social Media Quiz

    3. How To Build Your Personal Brand With Content Marketing

    4. Content Marketing Quiz

    1. How To Build Partnerships With Brands And Influencers

    2. Case Study: Gary Vee

    3. Example: Kaitlin Zhang Speaker Reel

    4. List of Speaker Bureaus

About this course

  • $199.00
  • 43 lessons
  • 3.5 hours of video content

Grow Your Online Presence Today

Course workbook

You'll also get free access to my personal branding digital workbook. You can fill out the workbook digitally or print it out.

Use this area to describe the image or provide supporting information.

You'll get access to:

  • Conversation style lectures

  • Actionable next steps

  • Case studies of personal brands

  • Editable worksheets

  • Interviews with professionals

  • Short quizzes

The 5 steps to personal branding

Bonus step included

  • 1. Position

    Perfect your brand positioning and pitches

  • 2. Profile

    Elevate your visuals with photos, videos and design

  • 3. Platform

    Build your personal website or core platform

  • 4. Promote

    Increase your visibility with social media and content marketing

  • 5. Partnership

    Leverage the power of brand partnerships

  • 6. Bonus, Privacy

    Protect your online privacy and deal with online negativity

My Quick Tip on Personal Branding

is to remember you are your brand, no matter what your current job is, what project you happen to be working on at any one time or whatever the priority happens to be today... always keep in mind the impact you leave on others and remember all we have is our own reputation and that's our brand.

Too Many People are Unfocused

when it comes to press and coverage, trying to be "everything to everyone." Decide what your key message is and stick to it.

Build an Online Presence

that reinforces your qualifications. When someone looks you up online, they need to see a strong presence with fresh content in your area of expertise.

Benefits of a Powerful Personal Brand

  • Become an Authority with More Power and Leverage

  • Impress Investors and Attract More Funding

  • Improved Credibility and Trust

  • More Opportunities

  • More Fruitful Networking Events

  • Gives you a Competitive Edge

Selective experiences:

Featured in:

Lets keep in touch

Subscribe to the mailing list and receive the latest updates

Thank You