Personal Branding Masterclass
Learn the 5 Steps to Build your Personal Branding Online with award-winning branding consultant Kaitlin Zhang.
Kaitlin is an entrepreneur and award-winning speaker based in London, UK. Kaitlin Zhang is the CEO of Oval Branding, podcast host, as well as an award-winning speaker with an O2 Digital Award in 2016 for her personal branding workshops. She is bilingual in English and Mandarin. She speaks on topics such as personal branding, branding & marketing, business in China, tech & blockchain, female leadership, and a minimalistic approach to entrepreneurship. She has been a speaker for the Cabinet Office, Financial Times, NatWest, O2, Tech London Advocates among others.
“Packed with guidance on how to shape and present one's brand online.”
Lucy Colback: Editorial Director, Financial Times Women in Business Asia Forum“Kaitlin's personal branding workshop for the Cabinet Office gave leaders the tools to proactively manage their online reputation so they can maximise their personal impact.”
Robin Misir: Home Office“I really enjoyed Kaitlin's personality, patience and delivery. Very good.”
Nena“I've learned a lot about personal branding through working with Kaitlin and I'd recommend her workshops as a great way to wrap your head around how to build up with consistency and strategic thinking.”
Andrew“Excellent content. Kaitlin is clearly an expert in her field.”
Kate“I can now invest in personal branding because I realise how important it is.”
ChloeWhy does personal branding online matter?
5 Steps to Build Your Personal Brand Online
FREE PREVIEWCourse worksheet
My Journey with Personal Branding - Kaitlin Zhang
Personal Branding Case Study: Yoga with Adriene
FREE PREVIEWCase study: Freddie's Flowers
How To Find The Right Name For Your Personal Brand
FREE PREVIEWHow to use Google Alerts
How to search your name on Google
FREE PREVIEWWhat is your personal brands mission and vision
Mission & Vision Case Studies
How To Identify Your Key Message
Case study: Matt D'avella
How to identify your core audience
Personal Branding Quiz
The importance of a great profile photo
Case studies - Photos with Rachel Davies
How To Use Photos to build your brand. Part 1
How To Use Photos to build your brand. Part 2
How To Use Photos to build your brand. Part 3
How To Use Videos To Build Your Brand
Case Study: Amanda Gorman
How to choose your core platform
Top tips for your personal website. Part 1
Top tips for your personal website. Part 2
3 Personal Website Case Studies
Personal Website Quiz
How To Optimize Your LinkedIn Profile
How To Make Connections On LinkedIn
Example LinkedIn profile
How To Build Your Personal Brand With Social Media
Social Media Quiz
How To Build Your Personal Brand With Content Marketing
Content Marketing Quiz
How To Build Partnerships With Brands And Influencers
Case Study: Gary Vee
Example: Kaitlin Zhang Speaker Reel
FREE PREVIEWList of Speaker Bureaus
You'll also get free access to my personal branding digital workbook. You can fill out the workbook digitally or print it out.
is to remember you are your brand, no matter what your current job is, what project you happen to be working on at any one time or whatever the priority happens to be today... always keep in mind the impact you leave on others and remember all we have is our own reputation and that's our brand.
when it comes to press and coverage, trying to be "everything to everyone." Decide what your key message is and stick to it.
that reinforces your qualifications. When someone looks you up online, they need to see a strong presence with fresh content in your area of expertise.
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